Starting a business is an exciting yet overwhelming experience, and one of the first decisions entrepreneurs face is choosing the right platform to establish their company. When it comes to forming an LLC (Limited Liability Company), two of the most well-known services are Tailor Brands and LegalZoom.
Both platforms have built strong reputations over the years, providing entrepreneurs with the legal tools needed to get their businesses off the ground. However, despite their similarities, there are key differences that make one of these platforms more suited to the modern entrepreneur’s needs.
LegalZoom, founded in 2001, has long been a dominant force in the online legal service industry. It offers a wide range of legal solutions for both individuals and businesses, from LLC formation to trademark registration and even legal consultations.
While their extensive services cater to businesses needing comprehensive legal help, they may seem overwhelming and costly for those only looking to establish an LLC.
On the other hand, Tailor Brands, founded in 2015, brings a fresh and innovative approach to the table. While it also provides LLC formation services, Tailor Brands goes beyond the basics by offering a suite of branding tools.
These include logo creation, website building, and social media management, all designed to help entrepreneurs create a professional brand identity right from the start. For many, this combination of legal and branding services makes Tailor Brands a more attractive option, particularly for small business owners who want to save time and money by consolidating services.
In this comparison, we will take a deep dive into Tailor Brands vs. LegalZoom, exploring pricing, speed, services, customer support, and branding features to explain why, in 2025, Tailor Brands is the winner for many modern entrepreneurs.
1. Overview of LegalZoom
LegalZoom is one of the oldest and most trusted legal service providers in the U.S., having been around since 2001. The platform originally gained fame by offering a variety of legal services, including LLC formations, business compliance, and intellectual property services. Over the years, LegalZoom has expanded to provide much more—such as estate planning, tax preparation, and even personal legal advice.
Their claim to fame is the sheer scale of the legal services they offer. From filing an LLC to getting an operating agreement and beyond, they cover a wide range of legal needs for entrepreneurs and individuals alike.
However, the company’s strengths also come with some drawbacks. While LegalZoom’s vast service offerings are a significant benefit, they may be overwhelming for someone seeking a more specific or streamlined solution. Plus, with LegalZoom, you’re paying a premium for their comprehensive range of legal services, whether or not you need all of them.
2. Overview of Tailor Brands
Founded in 2015, Tailor Brands is a relative newcomer to the scene compared to LegalZoom, but it has quickly grown to be a strong player, primarily because of its unique offering. Unlike LegalZoom, which focuses on legal services, Tailor Brands is designed to help entrepreneurs build their brands and market their businesses with ease.
It combines LLC formation with a variety of branding tools that are essential for small business owners, including logo creation, social media post generation, and website design.
In essence, Tailor Brands offers a more holistic approach to entrepreneurship by combining business formation with marketing tools. Their focus is not just on getting your business up and running legally but also on helping you develop an attractive brand identity that will help your business stand out.
3. LLC Formation: LegalZoom vs. Tailor Brands
LegalZoom’s LLC Formation Process
LegalZoom offers multiple tiers of LLC formation services, catering to entrepreneurs who are looking for more than just basic LLC registration. Their service structure is divided into different packages, including a basic package, a Pro package, and a Premium package.
- Basic Package: At $79 plus state fees, the basic package is pretty much just the bare bones of LLC formation. It includes the formation of your LLC, filing with the state, and a name availability search.
- Pro Package: For $249 plus state fees, you get additional benefits, such as an operating agreement and a business license package.
- Premium Package: At $299 plus state fees, this plan offers even more benefits, such as express shipping and a year of registered agent services.
Though LegalZoom offers an array of services, their pricing can quickly escalate depending on what you need. Furthermore, while they provide a variety of legal tools and protections, they charge for almost every added feature, making the overall cost higher than expected.
Tailor Brands’ LLC Formation Process
On the other hand, Tailor Brands makes the LLC formation process simpler and more affordable. They have two primary packages: the Essential and Elite packages.
- Essential Package: Starting at $199, this package includes the necessary LLC formation services, including filing with the state, a name availability check, and an operating agreement. It provides a streamlined and more affordable option than LegalZoom’s Pro package.
- Elite Package: At $249, this package provides everything in the Essential package but also includes a suite of branding tools, such as logo design, business card creation, and website building tools. This package is a perfect solution for entrepreneurs who want a complete package, from business formation to branding.
Unlike LegalZoom, Tailor Brands focuses on affordability without sacrificing quality. The Elite package, for only $249, includes tools that make it easy for you to establish a strong online presence from day one.
4. Speed of LLC Formation: LegalZoom vs. Tailor Brands
LegalZoom’s Speed
One of the significant drawbacks of using LegalZoom is the time it can take to form your LLC. While LegalZoom’s services are extensive, this means that processing times can be longer. Typically, LegalZoom’s LLC formation can take anywhere from 10 to 30 business days, depending on the state and the package chosen.
For those who need their LLC formed quickly, LegalZoom offers the Express Gold package, which promises formation in 7 to 10 business days for an additional fee. However, for many entrepreneurs, this still doesn’t match the speed needed to get their business started quickly.
Tailor Brands’ Speed
In contrast, Tailor Brands offers a much faster turnaround time. Their Elite package promises LLC formation in just 2 business days (again, depending on state processing times). This makes Tailor Brands an excellent choice for entrepreneurs eager to get their businesses up and running quickly.
Speed is often a crucial factor for new business owners, and Tailor Brands clearly excels in this area. Getting your LLC up and running faster allows you to start marketing, developing your website, and launching your business sooner, which is a huge advantage.
5. Branding Tools and Additional Services
LegalZoom’s Branding Tools
LegalZoom doesn’t focus on branding services as much as Tailor Brands does. While they offer some business-related services such as a business name generator, they are not equipped with tools to help you establish a complete brand identity. If you’re interested in creating a logo, a website, or any other branding tools, LegalZoom offers them at an additional cost.
LegalZoom’s primary focus is on providing legal services, and while they may be able to help with some aspects of business branding, they don’t provide the robust set of marketing tools that an entrepreneur may need.
Tailor Brands’ Branding Tools
Tailor Brands, on the other hand, includes comprehensive branding services with their packages. Whether you opt for the Essential or the Elite package, you’ll get access to:
- Logo Creation: Tailor Brands provides an AI-powered logo maker that creates high-quality logos in minutes based on your business name and industry.
- Website Builder: With the Elite package, you get access to a website builder that helps you create a professional-looking website in minutes.
- Social Media Tools: Tailor Brands also offers social media post generation and other marketing tools to help you establish an online presence from day one.
These tools are especially useful for entrepreneurs who want to build their brand alongside forming their LLC. With Tailor Brands, you’re not just getting a business structure; you’re also getting everything you need to market and grow your brand.
6. Customer Support: LegalZoom vs. Tailor Brands
LegalZoom’s Customer Support
LegalZoom’s customer support is robust, offering both phone and email support. Their support team is available Monday to Friday, and they provide extended hours for calls. While LegalZoom generally gets high marks for customer service, some users have reported long wait times for email responses, which can be frustrating.
Tailor Brands’ Customer Support
Tailor Brands, on the other hand, offers email support and a contact form for inquiries. Their customer service team is usually quick to respond, but they do not offer phone support, which might be a dealbreaker for some customers. However, Tailor Brands’ streamlined approach makes it easier to navigate their website and get the help you need, even without a phone call.
7. Why Tailor Brands Wins
So, why does Tailor Brands come out on top in 2025? Let’s summarize:
Affordability: Tailor Brands’ pricing structure is competitive, with the Elite package at only $249, which is on par with LegalZoom’s more basic packages. For what you get, Tailor Brands offers excellent value for money.
Faster Service: Tailor Brands can form your LLC in as little as 2 business days, which is ideal for entrepreneurs who want to get things moving quickly.
Branding Tools Included: Tailor Brands provides extensive branding and marketing tools in the Elite package, including logo creation, website building, and social media post generation. These services would cost much more if purchased separately from LegalZoom.
Simplicity: Tailor Brands provides a more user-friendly experience, with fewer upsells and a streamlined process that focuses on giving entrepreneurs everything they need to build a business quickly and affordably.
Final Thoughts
In conclusion, both Tailor Brands and LegalZoom offer solid LLC formation services. However, for entrepreneurs in 2025, Tailor Brands stands out due to its combination of affordability, speed, and the inclusion of essential branding tools.
While LegalZoom has a long-standing reputation and offers extensive legal services, Tailor Brands provides a more holistic and streamlined approach that better suits the needs of modern entrepreneurs who not only need an LLC formed but also need to establish a brand identity quickly.
If you’re looking for an all-in-one solution that helps you form your LLC and kickstart your branding efforts with ease, Tailor Brands is the clear winner.
FAQ’s
How fast can I get my LLC formed with Tailor Brands?
Tailor Brands can form your LLC in as little as 2 business days.
Is Tailor Brands cheaper than LegalZoom?
Yes, Tailor Brands offers competitive pricing, starting at $199 for their Essential package.
Does LegalZoom offer branding services?
No, LegalZoom primarily focuses on legal services and does not offer branding tools like Tailor Brands.
Which package is best for building a brand with LLC formation?
The Elite package from Tailor Brands is ideal for both LLC formation and building a brand.
Can I get a logo and website with Tailor Brands?
Yes, Tailor Brands provides logo creation and a website builder in their Elite package.
Does LegalZoom offer a faster LLC formation process?
LegalZoom can take up to 10-30 business days, while Tailor Brands can form an LLC in just 2 business days.