Are you tired of your 9 to 5 job? Do you also hate it when your boss preaches to you about your lack of willingness and interest in your work?
If yes, then I have great news for you. You can become a full-time Pinterest Manager.
Let me run you through a short story of my life.
Marketing is something that I have always been interested in. But when I was working as a Marketing expert in an organization, I felt like I didn't belong there.
It was around 3 years back when a friend of mine introduced me to Pinterest. And obviously, I loved how it was something that I have never seen before.
Its exciting features like shop product’s Pin, managing shopping list, secret boards, etc. made me surprised by how many things it can be used for.
Three years down the line, today I am a Pinterest Manager and am earning six figures annually.
If you have a creative mindset, and you are good with management, then you should consider it as a good career option.
If you want to know more about how to become a Pinterest manager, you must keep reading ahead.
What is Pinterest?
First of all, let me brief you about Pinterest.
It is an online social media platform where you would be able to share social media services, images, small videos, gifs, and more in the form of Pinboards.
According to DataReportal, Pinterest has around more than 450 million active users as of February 2023.
What is a Pinterest Manager?
A Pinterest manager is a type of virtual assistant who uses Pinterest to promote the products, contents, and services of an organization.
The promotion includes creating advertisements on Pinterest to create leads and attract potential customers. Pinterest Managers also create engaging content for the Pinterest Board, so that their account will grow more and more.
Since I have already told you about the fact that I am very much interested in Marketing, social media is something that I spend time on way too much.
It was a good idea for me to mix up these two things to become a Pinterest Manager. It was a life-changing decision of my life that made me realize my true potential in myself.
What Does a Pinterest Manager Do?
A Pinterest manager is responsible for handling the various activities of a Pinterest business account. Right from setting up the business Pinterest profile to keywording the profile and performing the keyword research, the manager undertakes every key responsibility here. Last but not least, the major responsibility of the Pinterest manager includes creating boards and pins at the scheduled time and performing the analytics of the Pinterest account.
All in all, a Pinterest manager undertakes everything to run a successful Pinterest account.
Here are the key skills that a Pinterest manager needs to necessarily have:
1. Pinterest Design
I have created so many design pins to draw the attention of the viewer on my page. “First impression is the last impression”, I guess we all can agree on that.
If you are not leaving a good impact on your audience using your design, then you are lacking in the first stage of being a Pinterest Manager.
Make sure that you are creating and designing pins to appeal to and make the viewer stay on that page. And if the viewer is clicking on the pin then it is a win-win situation for you.
2. Pinterest Audit
Auditing refers to analyzing, modifying, and improving the pins, boards, and profiles of the link so that you would be able to leave an overall amazing experience on the viewer.
Let me tell you that it is really important to find all the mistakes that you can in the profile of your client. It is for their business benefit.
One thing that I have noticed so far is that the audience on Pinterest is mostly perfectionists, and they look for profiles that look perfect.
As a Pinterest Manager, I have always made sure to make every change that needs to be made to optimize the content of my client’s profile.
Scheduling is something that has helped me a lot to post the pins at the right time.
I have noticed that when I post something between 3 PM to 9 PM; a huge number of viewers interact with the pins.
So, make sure that you are posting pins at the right time.
4. Revamp Boards
One of the amazing features of Pinterest is the Revamp Boards that help to optimize the boards. You can include the name and description as per your preferences.
It is a great idea to use the necessary keywords for the best optimization.
5. Manage Analytics
Analytics involves the growth and decline in the number of engagements on your posts. Pinterest has a complete tracking and metrics system.
You can simply track these metrics to check the progress of your Pinterest business profile.
Create engaging contents for the viewers to engage with your posts.
It is not just restricted to this, rather you can start to build your network with other organizations that can help you promote your page.
What Skills Do You Need To Become A Pinterest Manager?
What comes to your mind when you think about the skills that you need to be a Pinterest Manager?
I am pretty sure that they are some heavy words with tough pronunciation.
But let me break that to you. There is nothing like that, and you certainly do not need any special qualities in you to become a Pinterest Manager.
Below, I am sharing a list of soft skills that you need to have.
- You must have strong written communication skills, which means that you should be good at content writing.
- Since I have been a part of corporate for a decent time, I have had organizational skills in me which helped a lot.
- Be as creative as possible and think out of the box.
- You must have a passion for social media. It can be tiring sometimes but it's all worth it in the end.
- Since Pinterest is mostly about images, you should know basic graphic design skills.
With all the above-mentioned skills, you can achieve your exciting dream to be a Pinterest Manager.
How to Become a Pinterest Manager?
In this section, I am mentioning all the relevant and important tips and tricks to get into Pinterest Management.
It is crucial to focus on the details and get to know all the factors that affect your bitter-sweet journey with Pinterest Management.
Here you go:
1. Learn More About Pinterest
My journey on Pinterest has never been limited to any bar. Something that you must adhere to is using Pinterest every day, and try learning how every post is working.
This will help you get familiar with Pinterest more and more. Pinterest has several hidden features that you can use to get your work done efficiently.
To manage different Pinterest profiles for your clients, you will have to adopt several strategies for better time management. This will not happen if you are not entirely familiar with Pinterest.
You should be updated with the updates coming now and then in the app. So that you will not miss anything regarding that.
I have taken help from several YouTube videos and different blogs on the internet to learn more about Pinterest. This was one of the first and foremost steps that I took to start my journey as a Pinterest Manager.
2. Learn Pinterest Marketing
As I have mentioned earlier that I have taken help from YouTube videos and blogs, let me tell you that it has also helped me to learn about Pinterest Marketing as well.
In my case, marketing was not hard to understand. Pinterest marketing is more like value-based marketing, where I sell value to the product. This is one of the many factors of Marketing that I have learned in my MBA course.
There are several online and in-person Pinterest Marketing courses available. I learned several things like SEO, Pinterest analytics, automation tools, and more.
I would suggest you go and take one of these courses because that is going to help you in the long run.
I did my Pinterest Marketing course online for about 3 months, which directed me to the right path regarding where, when, and how I should post the pins and manage the Pinterest profiles.
Another way of learning Pinterest Marketing is to find a mentor for yourself. I have met several senior and professional Pinterest Managers, and I consider them my mentors. I always reach out to them in case I have any confusion.
You need to learn all the technical details of Pinterest Management, and you gotta pay for it too. Invest in your Pinterest Marketing courses, and earn more later on.
3. Learn About Pinterest Management Tools
Pinterest Management tools are something that one should always be aware of. You might need a little bit of expertise or experience for using these products.
There are several tools available that you can use for creating Pinterest posts.
I am pretty sure that you must be aware of Canva. Or you could have used it sometime.
Pinterest is all about visuals.
How well can you make your Pinterest profile appear for the audience?
This matters a lot. You must create pins that tempt the viewer to click on them.
I have taken help from Canva a lot for making the visuals of my posts beautiful and amazing. You can use Canva for free and a paid version too. The free version is not bad because you will get all the basic business needs, but the download quality is not that good.
The paid version will provide you Premium Templates, Magic Resize, Brand Kit, and download high quality.
You can always start with the free version of Canva. It's not bad!
I guess we have talked about the scheduling of posting pins, and how it helps you. You can schedule the posts of your clients for them to be posted at the right time to get maximum reach.
But what tool are you going to choose?
You will find many tools for scheduling purposes, but I am suggesting you Tailwind as the best one because I have been using it for a long time.
I don’t think that you are going to face any difficulty while using Tailwind. In case you face any technical issues, then there is no need to worry because Tailwind provides you with many tutorial videos where you can learn.
Pin Inspector will help you in getting all the relevant information about the competition of your client, the pins that you should create, finding all the necessary keywords, etc.
I use Pin Inspector to learn more about monthly views, the number of saves, and repins. So, it helps me keep track of the growth of my client’s profiles.
You can create a highly qualitative pin description using Jasper AI. It is a writing assistance for your pin’s description. How has it been helping me? Well, it saves time writing for me.
I don’t have to think about what to write, rather I can just fill in some relevant details, and Jasper AI will provide me with some great written content.
4. Take Pinterest Management Courses
I am mentioning some important Pinterest Management courses about how and where you can learn all these from.
In this course, you will learn about how you can create a Pinterest Profile, and set up profiles and boards. You will also get to know how you could claim your website and social media platforms.
Pinterest Marketing and Advertising
This course will help you to understand the needs of your target audience, and how you could find them. You will learn to maintain SEO, and how to apply them for maximizing your customer reach.
They also teach about the basics of graphic designing and all of the things that you need to know.
Using Pinterest For Growth
In this course on Udemy, you will get to know how to leverage Pinterest for businesses and how you would create a Pinterest profile for your client’s businesses. They teach you how to professionally connect with people who are in the same field of work.
You will be able to entirely optimize your Pinterest business account.
5. Launch Your Own Website
Launching your website can be of great use. You will be able to have an online presence with all the relevant information that you need to showcase.
On my website, I have my portfolio uploaded with some of my top-notch work and also the feedback from my clients.
It gives you a sense of professionalism to you and your services. People will start taking you seriously.
If you have a website, then you would be able to provide links for other people out there. You can use that link to get more and more clients through social media and more.
6. Learn How to Pitch
Communication skills are one of the most important soft skills that you need to have. I am good with communication, but this hasn’t been like this forever. To learn better communication skills, I started to go out with people more, read more books, write my blogs, etc.
You should know how to pitch your Pinterest Management services to your clients. In this way, you can provide a good picture of your services. Make a script and know how to read people’s minds.
7. Get a Job as a Pinterest Manager
You can start with freelancing and then eventually get a full-time job at any organization as a Pinterest Manager.
I have worked as a Pinterest Manager for a big organization, and it has helped me learn a lot. The most important thing that I have learned is how to deal with corporate businesses.
With my freelancing services, I created a good portfolio, and then I started to create some good content on my own Pinterest profile, and in the end, I got my website.
One of the most important things to note is to start building a strong network. The people on LinkedIn, Instagram, Facebook, and other platforms are easy to connect with. You should also attend some events where you can meet relevant people.
You gotta be patient in the beginning, and I can assure you that you would learn a lot in your journey and would also be a successful Pinterest Manager job eventually.
8. Upskill Yourself and Deliver Results
Upskilling yourself is something that you need to keep up with all the time. There is always something new coming up in technology and applications.
So, you must be aware of it and take advantage of the new technologies to get your business more advanced.
Delivering good results is also important because this will help you win the trust of your client. In this way, they will come back to you each time they face any problem.
Not only this, but it will also help in creating a good image in the work environment and you will be appreciated for your work.
Try to give your clients more than what has been asked for. It will leave a good impression.
How Do Pinterest Managers Make Money?
Understanding how all these Pinterest managers are making money can be a little tricky. There is a chance that they could be making more than you.
Let me tell you that several factors decide how much a Pinterest Manager is making. Do you want to guess what it is? Okay!
The Level of Experience, your graphic designing skills, your creativity, years of working, a field of knowledge: all these are some important factors.
I will suggest you focus on your upskilling in the field of Pinterest Management.
1. Niche Down
Choose a niche and select it for yourself to work on. I am mostly interested in fashion and beauty.
So, I deal with businesses that are into fashion design, bridal dresses, bridal make-up, men’s fashion, etc.
Choosing a niche in fashion has helped me a lot because I have a huge interest in being a fashion person.
So, my advice is to see what your interest lies in, choose a niche, work on your chosen niche, and then go ahead with it. This way you would be able to gather knowledge and you would use that knowledge anywhere.
Second, it is important to choose your niche because you will stay focused in one place.
In this competitive market, a lot of businesses out there are looking for professional Pinterest Managers. And how would you call yourself a professional if you haven’t chosen a niche for yourself?
2. Pinterest Management Packages
Have you ever talked to a gym owner? Do you see how he explains to you the prices per month of subscription? Like $50 for one month, $90 for two months, $150 for four months, etc.
So what they do is that they design the pricing structure in a way that appeals to the customer to buy the highest price.
In the same way, I have also made a pricing package for my services, which indeed helped to get a lot of clients. It gave my client a proper idea about what they want and how they want it.
3. Provide some extra services
Well, I am not asking you to do free work. But whenever you take up a project and extend your service to something more than what was expected of you.
I know you must be thinking about how this is going to help you make more money.
Well, the answer is that this will help in building trust and a good relationship with your clients, and they will come back to you every time they need a Pinterest Manager.
How Do Pinterest Managers Get Clients?
As a Pinterest Manager, I have tried several ways that you would be able to get clients for yourself. You can try as many ways as you want to get clients for yourself.
1. Pitch your strategy to Businesses
A famous and ultimate way to see improvement in your services is to pitch your strategies to the business.
Whenever I see a brand’s Pinterest account that is not looking good, there is a 90 percent chance that I am sending a text, email, etc. to them about how I can add value to their Pinterest profile.
2. Make connections on LinkedIn
We all know the role that LinkedIn plays in people’s professional lives, right?
So, why can’t you use it for others to connect with other professionals out there?
I have met many professionals who wanted me to manage their Pinterest profiles. You can send connection requests and send a message including your portfolios.
Furthermore, you can join various communities on Linkedin that posts jobs and gigs from time to time.
3. By Using Freelancing Platforms
Guess what? A lot of businesses do not want to hire a full-time Pinterest Manager because their responsibilities do not include a big list.
So, a lot of organizations try to hire a freelancer to manage their Pinterest Services.
Though you will get the most success on Linkedin and platforms like Facebook, but freelancing platforms like Fiverr & Upwork can land you some great clients.
Though Upwork has high fees, but we have also given some steps to save your Upwork charges and fees.
4. Use Facebook, Instagram & WhatsApp
I have used all of my social media platforms like Facebook, Instagram, WhatsApp, etc. to advertise and promote my Pinterest services.
You can leverage the social platforms given above to find potential clients and manage their Pinterest profiles.
5. Build a Network
Start building your network. Go and socialize with people of your choice and always talk about what you do professionally.
In this way, some people would reach out to you in person if they want you to be their Pinterest Manager.
Spread your words through friends, families, relatives, etc.
I can say that all of this information about how to become a Pinterest Manager could be overwhelming because it requires a lot of risks.
As a freelancer, you can manage both your 9 to 5 job and your Pinterest Management. But if you are planning to extend your services to full-time then you must be well prepared.
This will help in making the content and presentation of the Pinterest Profile way too good.
Keeping yourself motivated, disciplined, and positive is one of the biggest factors.
There were times when I felt demotivated, but thanks to God who was always with me and kept me going.