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Semrush Review (2024) — Is It Worth the Money? (Pros & Cons)

Semrush Review

Hey there! If you're like me, someone who's into SEO and digital marketing, you've probably heard about SEMrush.

So, I decided to give it a go and share my experience with you in this hands-on SEMrush review. I'll walk you through each feature and help you determine if this tool matches your needs.

And let's be honest: With a starting price of $100 per month, we're all wondering if SEMrush is worth the investment.

Sure, it's a bit pricey, but could it be the game-changer that boosts your profits? Well, let's dive in and find out together.

What is Semrush?

SEMrush is like a digital marketing helper for businesses. It's a tool that makes it easier to do things like SEO campaigns, which means getting your website to show up higher on search engines like Google.


This tool does a bunch of things all in one place – like helping you with SEO, paid ads, social media, and content marketing. But let's focus on how it helps with SEO.

With SEMrush, you can see trends happening in your industry. It checks your website to see if it's set up well for SEO and gives tips for improving it. This is important because when your website is better for SEO, more people might find it online, and that could bring in more business.

Also, SEMrush finds words that are important for your business. It shows you what words your competitors are using and how they're doing on search engines. This gives you a lot of information about how you compare to them.

This tool is designed for people who might not know much about digital marketing. If you're new to this stuff, SEMrush can help you understand and use SEO without it being too complicated.

Semrush Pricing Plans:

Free$0.00 Per Month
Pro$129.95 Per Month
Guru$249.95 Per Month
Business$499.95 Per Month

SEMrush has different plans that you can choose from. The Pro plan is the cheapest one, which costs $119.95 monthly. That's a bit more expensive than before. But you might save some money if you pay for a whole year at once.

With the Pro plan, you can do 10,000 searches to find information, like about websites and keywords. You can also do up to 3,000 searches every day. It's like getting answers to your questions about the online world.

SEMrush also looks at different projects, like different tasks or jobs related to SEO. With the Pro plan, you can work on five projects. You can keep track of 500 keywords, the important words people use to find stuff on the internet. It also looks at 100,000 pages on websites to see how they're doing. And you can connect it to 50 social media accounts and get five reports saved as PDFs.


This plan is suitable for small and medium businesses. They can do many things with it without spending too much money. It's a good deal for what you get.

Moving up a level, there's the Guru plan, which costs $229.95 every month. With this plan, you can find information from 30,000 searches and do up to 5,000 searches daily. This plan is great if you have a team working on SEO because you can do 50 different tasks.

The Guru plan also gives you 20 special reports that you can make look like your own, and you can see how things were in the past. You can keep an eye on 1,500 keywords and check out 300,000 pages on websites. Plus, you can connect it to 100 social media accounts.

Then, there's the Business plan, which costs $449.95 monthly. With this plan, you can do a lot more searches and tasks. You can work on as many projects as you need, see particular product ads, and even make reports that look just from your business. You can also have more people using it simultaneously, and it can connect with other software, too.

If your business needs even more unique things, SEMrush can make custom solutions just for you. They can give you special keyword databases, let you do more searches, teach you how to use them, and add extra things if you ask.

Semrush Key features:

When it comes to features, Semrush has a lot to offer. So many tools are packed into it that it's hard to discuss them all in this review.

Instead, I'll focus on the ones I think are the most important:

I'll also mention other SEO tools and extras that don't fit into these categories, just so you know what's available. But I won't go into too much detail about them.

Domain Overview

In the Domain Overview, you get significant info about a website's online visibility. This gives you a fast look at how the website is doing online.


You can see how many people visit from search engines, both the regular way and by paid ads and the links that lead to the site.

If you want more detailed info, you can click on any of the sections and dig deeper into reports on Semrush.

Here are the things this tool does:

  • Shows a quick look at how a website is doing on search engines – estimated organic and paid traffic and how many backlinks it has.
  • Quickly check out a website's main keywords – where they appear in search results, if they changed recently, what they're about, and even the keywords used in ads.
  • Lets you check things globally and for mobile users.
  • Lets you peek at more detailed reports about the competition on Semrush.
  • Helps you research a whole website, a part of it, or even just a single URL.
  • Lets you see a Growth Report to understand how well a website is doing over time.

Traffic Analytics

Semrush Traffic Analytics is a tool that helps me understand how much traffic a website gets from desktop and mobile users.

It's like a detective tool that lets me figure out where a website's visitors are coming from and how they use it.

Traffic Analytics

This information helps me compare websites, look at what devices people like using, and plan how to advertise effectively.

With this tool, I can:

  • Get an idea of how many people visit a website and its different parts.
  • See how long people stay on the site and how many pages they check out.
  • Find out where the traffic is coming from.
  • Know where the visitors are located.
  • Check out which other websites people go to after leaving the site.
  • See how the traffic has changed since January 2017.
  • Look at how many people use mobile devices versus desktop computers.
  • Find out if different websites have the same visitors.
  • Compare up to 5 websites at once.

Organic Research

Semrush's Organic Research reports inform me about a website's main competition in search results.

semrush Organic Research

I can determine what keywords drive their traffic, whether they appear in special Google results and more.

I can quickly check any website in our database, making it simple to look at what my competitors do for SEO.

Here's what I can do with this tool:

  • Look at the keywords where my competitors appear and the pages they use.
  • See if my competitors' search rankings went up or down recently.
  • Figure out which other websites are competing with mine for search traffic.
  • Use filters to narrow down my research and focus on specific things.
  • Check out the keywords related to a website with special Google results.

Keyword Research

Keyword research is super important when I'm working on SEO. It's a way to understand people's words to search for things online. This helps me find opportunities that my competitors might be missing.

Keyword Research

Semrush's Keyword Research tools allow me to dig through many keywords and find the best ones for my website. Here's what I can do:

  • Learn about a keyword's search volume, how much it costs for ads, how hard it is to compete, and more.
  • Check how tough it would be to compete for a specific keyword or group.
  • Find lots of related keywords based on a single word.
  • Look at subgroups and topics connected to a keyword.
  • Find questions people ask related to my website.
  • Get ideas from popular web content related to my keywords.
  • Keep track of how well my keywords are doing.

FAQs: Semrush Review

Is SEMrush worth it?

Absolutely, Semrush is totally worth it. It's a top-notch SEO tool that gives you a lot for what you pay. If you want to improve your SEO, PPC, and social media marketing, and want to switch from using multiple tools, then investing in Semrush is definitely a smart move.

What is SEMrush best used for?

Semrush is a well-liked tool for finding keywords, studying competitors, and improving Google Ads. It's a single platform that digital marketers use to improve their websites to get more visitors from search engines.

Is SEMrush suitable for beginners?

The truth is, SEMrush isn't really for complete beginners. It's meant for those who are committed to making their website better and bigger and are ready to put in the effort to make it happen. If you only want to keep an eye on a few of your rankings, tools like Mangools' SERP Watcher might be a better fit.

Is SEMrush used for SEO?

Semrush is a tool for SEO that helps you find keywords, keeps an eye on your competitors' keyword strategies, checks your blog's SEO health, finds chances to get backlinks, and offers various other features.

How long is SEMrush free?

You can access a special 14-day free trial of the Semrush Pro plan. After your trial period ends, you'll start getting billed monthly for the Pro plan. The free trial is only available for the first 14 days, and there's no way to use the Pro plan for free indefinitely.

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Conclusion: Semrush Review (2024)

I've found that SEMrush is a powerful tool for SEO. I've seen that they've finished testing many of their new and cool features, and now they provide almost everything a business would need for their SEO plan.

I'm impressed with features like lead generation, SEO Ideas, and Keyword Magic. These could make a big difference, linking SEO to sales and marketing efforts.

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