One of the most important aspects of gaining traffic to your site is by doing the right SEO. SEO or Search Engine Optimization is the process of optimizing your website for search engines.
However, SEO is not an obsolete word. It is ever-changing and demanding.
People who are new to SEO may find it confusing and don't have a proper roadmap to optimize their website for search engines. 71% of marketers are willing to draw more traffic to their websites.
In this guide, I will guide you through the right techniques for optimizing the website for search engines and gaining more traffic.
What will this guide contain:
What Is SEO?
In simple terms, SEO stands for “Search Engine Optimization” where you optimize your website and gain citations for your website to help search engines crawl, index, and rank your pages for the queries that users are searching for.
Google has search engine bots that crawl and indexes the website and analyze if the website is well-optimized for the users.
- Does your website provide the right answer to user queries?
- Does it give the right page experience to the users?
- If the website clean and does not involve black hat techniques?
There are so many tools available online to help you perform keyword research for your website. These tools give you insight into Keyword Search volume, Ranking difficulty, Keyword trend, related questions, etc.
So now let's get started with the SEO tips that you can implement right now.
Actionable SEO Tips To Gain Website Traffic
Here are the best SEO tips to gain quality traffic to your website:
The first thing you need to work on is your website because this is the place your customers are going to spend most of their time. 57% of users say they won't recommend a poorly designed website.
Your website needs to be fast, clean, and easy to navigate.
When it comes to building a fast and clean website, the first thing that should come to your mind is Website Theme.
Here are some of the best SEO-friendly themes for WordPress websites:
- Astra theme.
- Divi theme.
But, what should a structured and proper website design look like? A well-designed website should have a relevant header menu, a footer menu, and a clean navigational interface. Choosing the right CMS (Content Management System) like WordPress will save you time and cut costs as well.
You can hire a web designer or learn the basics of web designing from various YouTube video tutorials and courses.
Keyword research is the pillar of all SEO campaigns. Choosing the right keyword helps you gain more relevant traffic and conversion.
As SEO progresses, the need for choosing keywords with the right intent has become more significant.
I have used various keyword research tools in the past, but Ahrefs has turned out to be a goldmine for me. One of the best things about this tool is its easy-to-use interface and accurate metrics.
However, if you're a beginner with a limited budget, Ahrefs may prove to be quite expensive.
These tools are the best in the SEO industry to help you extract the right keyword that your customers are looking for. These tools provide you with all the details related to your keyword like target country, search volume, position history of websites, etc.
Another easy method to find out the keywords is by using Google Autosuggest.
Let's say, your seed keyword is ‘gaming laptops.; Type in the keyword in the Google search box and you'll be suggested with various similar keywords.
Scroll down for more suggestions in the Google ‘People Also Search for' section.
Now, it's time to organize your keywords based on search intent: informational, navigational, and commercial.
Publish High-Quality Content
Content is King!
As the cliche goes, our major focus is to publish high-quality content on your website.
High-quality content should include personal opinions and shouldn't sound robotic to the users. Furthermore, it should have a hook in the intro as well as through the content.
The content should be compelling enough to entice readers to take action and read the content further. High-quality content includes various types of content including:
- Web Page content
- Blog posts
- eBooks and Case Studies.
- Social media copies.
Implement On-Page SEO Techniques
On-Page SEO is the backbone of any website. You should excel at this job if you want to outrank your toughest competitors.
On-Page SEO elements include optimizing the page for readers as well as for the search engines. It includes various elements including internal linking techniques, content optimization, title and meta tag optimization, and image optimization.
Here are some of the tips to optimize your page for On-Page SEO:
- Make sure to include the focus keyword in the title tag.
- Include the focus keyword in the page title as well as the SEO title, meta description, and page URL.
- Use focus keywords in images to optimize the pages for image search.
- Remember to build internal links with topically relevant pages.
- Keep a check on mobile responsiveness and mobile-friendly pages. You can use Google Page Speed Insights to check mobile page speed.
Create Internal Links To Pages
Update your Content Regularly
Google prefers to promote more fresh content on its search engine result page. So your aim should be to write on a topic that your customers are looking for and update your old articles that need some modifications.
While updating the old article you can include the latest facts, information, images, links, buttons, etc. This will make your article fresh and up-to-date.
One important thing to remember is you need to write an article that matches the search intent of the keyword that your customers are searching for.
Use Social Media
Social media helps businesses gain trust, exposure, and relevant traffic to their website or landing page. It also helps the customer to get connected with the brand and get help to solve their queries.
In SEO, creating social profiles helps the website to gain more trust factors for search engines.
Some of the best social platforms that you can use to establish your website's credibility are:
You can create a page about your website or company on the above social platforms and add your website link to your profile.
Improve Site Speed
Google considers page experience as one of the most important ranking factors. Imagine a page that's too slow to load.
Most of the users will bounce back resulting in a negative impact on your website. Site speed also impacts conversions and ROI.
You can leverage the Google Page Speed Insights tool to check page speed.
Use Compelling Outro and Intro
Be it videos, podcasts, or any content, a compelling intro and outro are highly coveted. Make sure to use the focus keywords in the intro as well as in the outro of your content.
Your content should begin with sentences that create curiosity among the readers. Besides this, it should also include some interesting insights and data points. Your content should be enticing enough to compel readers to scroll down the page.
Once you have created an impactful SEO plan, you are all set to implement it. if you ask me; is there any shortcut to success in SEO?
My answer will be no.
Just the right kind of website design and keyword research gives the headstart. Furthermore, high-quality content is vital to accustom to the searcher's intent.
If you do anything shady or look for quick hacks, you will get caught in a web of penalties.