When I was preparing for the GRE, two names kept popping up: Kaplan Test Prep and Target Test Prep. I wanted a program that matched my learning style and actually delivered results. Kaplan seemed like the obvious choice—it’s been around for years and offers in-person options. But then I found Target Test Prep, which felt more modern and focused, especially for those who prefer studying online at their own pace.
If you’re trying to choose between them, I understand. In this comparison, I’ll break down what each offers, how they teach, and who they’re best suited for. Whether you need structure or flexibility, this should help you decide.
Kaplan Test Prep
Kaplan has been a trusted name in test prep for over 80 years. They offer courses for a wide range of exams, including the SAT, ACT, GRE, GMAT, LSAT, MCAT, and NCLEX. Kaplan offers a variety of formats: live online classes, self-paced learning, private tutoring, and in-person options in some cities.
Kaplan’s strengths include:
- Extensive content coverage
- A large number of practice questions and tests
- High-quality video lessons
- Strong instructor-led support
- A polished online platform and mobile app
Kaplan has helped millions of students achieve their target scores.
Target Test Prep (TTP)
Target Test Prep is a newer option, focusing mainly on the GMAT and GRE, and more recently, the SAT. It’s known for its detailed, topic-by-topic approach to math-heavy exams. TTP doesn’t offer in-person classes or live lectures. It’s a fully self-paced, online-only program.
TTP’s strengths include:
- Intense math prep
- Detailed step-by-step lessons
- A logical, linear curriculum structure
- Affordable pricing compared to competitors
TTP is particularly great for students who struggle with the quant sections, but it’s not for everyone.
Key Features Comparison
1. Platform Design & Usability
Kaplan: A clean, modern interface with easy navigation and customizable study schedules.
Target Test Prep: A minimalist design with a linear structure and limited interactivity.
Why Kaplan Wins: Kaplan’s platform is user-friendly and works well on different devices, offering a premium experience. TTP’s platform feels more like a well-organized spreadsheet.
2. Course Structure & Flexibility
Kaplan: Offers live online classes, self-paced programs, bootcamps, and private tutoring, with personalized study plans.
Target Test Prep: Entirely self-paced with a linear progression, mostly focused on math.
Why Kaplan Wins: Kaplan supports multiple learning styles, while TTP only offers a linear, self-paced option.
3. Content Quality (Quant + Verbal)
Kaplan: Balanced content across math, verbal, writing, and logic, with high-quality video lessons and updated practice questions.
Target Test Prep: Excellent content for math but lacks in verbal and writing sections.
Why Kaplan Wins: Kaplan offers more comprehensive coverage, while TTP mainly focuses on math.
4. Live Classes & Instructor Access
Kaplan: Offers live online classes, office hours, and tutoring with certified instructors.
Target Test Prep: No live instruction or tutoring, only email support and paid strategy sessions.
Why Kaplan Wins: Kaplan provides live interactions with experts, which helps with motivation and accountability.
5. Practice Questions & Tests
Kaplan: Thousands of official-style questions and full-length practice tests.
Target Test Prep: Strong math question banks, but no full-length practice exams
Why Kaplan Wins: Kaplan gives you a more realistic test-day experience with access to official materials.
6. Test-Taking Strategies & Analytics
Kaplan: Includes lessons on time management, pacing, and test anxiety, plus personalized performance analytics.
Target Test Prep: Focuses more on content mastery and less on test strategies.
Why Kaplan Wins: Kaplan prepares you academically and mentally for test day.
7. Support & Community
Kaplan: 24/7 tech and content support, online communities, and private tutoring options.
Target Test Prep: Limited email support, no live chat or community forums.
Why Kaplan Wins: Kaplan offers a more comprehensive support system.
8. Mobile Access
Kaplan: A full-featured mobile app for studying on the go.
Target Test Prep: No mobile app, and web access isn’t optimized for mobile.
Why Kaplan Wins: Kaplan offers flexibility with its mobile app.
9. Pricing & Guarantees
Kaplan: Prices range from $399 to $2,499, depending on the program. It includes live instruction, official materials, and a score improvement guarantee.
Target Test Prep: Starts at $149/month, with a money-back guarantee under certain conditions, but no live help.
Why Kaplan Wins: Kaplan offers more value for the money, with live classes, official materials, and personalized support.
10. Overall Value & Reputation
Kaplan: Trusted by millions of students with a strong reputation for success.
Target Test Prep: Well-respected in GMAT and GRE math prep, but not as established in other exams.
Why Kaplan Wins: Kaplan offers a comprehensive, well-rounded prep experience with decades of success.
Final Summary: Why Kaplan Wins in Every Aspect
| Feature | Kaplan ✅ | Target Test Prep ❌ |
|---|---|---|
| Platform Usability | ✅ | ❌ |
| Course Flexibility | ✅ | ❌ |
| Verbal + Quant Coverage | ✅ | ❌ (quant-only edge) |
| Live Classes | ✅ | ❌ |
| Full-Length Practice Tests | ✅ | ❌ |
| Realistic Test Experience | ✅ | ❌ |
| Strategy & Mindset Training | ✅ | ❌ |
| Instructor Access | ✅ | ❌ |
| Mobile Learning | ✅ | ❌ |
| All-Subject Support | ✅ | ❌ |
| Community & Tutoring | ✅ | ❌ |
| Proven Track Record | ✅ | ❌ |
Bottom Line: Kaplan is the better choice if you want a complete prep experience. With a full range of resources, live instruction, and a proven track record, Kaplan wins hands down. Target Test Prep is great for math, but it’s not a comprehensive solution for most students.
Pros & Cons
Kaplan Test Prep
- Pros: Covers many exams, offers live instruction, high-quality materials, personalized feedback, mobile app, score improvement guarantee, trusted reputation.
- Cons: Expensive, lots of materials that might feel overwhelming.
Target Test Prep
- Pros: Great for math, affordable monthly subscription, structured learning path, detailed explanations.
- Cons: Focused only on quant, no live instruction or tutoring, no mobile app, no full-length practice exams.
Pricing Comparison
Kaplan Test Prep
- Self-Paced: From $399
- Live Classes: From $899
- Private Tutoring: $1,500 to $3,000+
- Bootcamps: $1,199 to $2,499
- Money-Back Guarantee: Available for score improvement
Target Test Prep
- Monthly Subscription: $149/month
- No live classes or tutoring
- Money-Back Guarantee: Available under specific conditions
Why Kaplan Wins in Pricing
Kaplan offers a wider range of affordable options and bundled packages. Their clear pricing structure and flexible plans provide more value, including access to live classes, practice tests, and expert support.
Final Verdict: Why Kaplan Wins Overall
Kaplan provides more value, more support, and more results. Whether you’re preparing for the GRE, GMAT, MCAT, or SAT, Kaplan offers an all-in-one solution with live instruction, practice tests, and expert support.
Target Test Prep is excellent for improving math scores but isn’t a complete prep solution for most students.
If you want comprehensive prep that adapts to your needs, Kaplan is the smarter investment.
FAQ’s
Which test prep offers more comprehensive study resources?
Kaplan wins with a broader library of books, videos, live classes, and tutoring options.
Who has more experience in standardized test prep?
Kaplan, with decades in the industry, has a longer track record of proven success.
Which platform offers better live instruction?
Kaplan provides more robust and interactive live classes led by expert instructors.
Who provides more test types beyond the GMAT/GRE?
Kaplan covers a wider range of exams including MCAT, LSAT, SAT, ACT, and more.
Which one has a stronger brand reputation and recognition?
Kaplan is globally recognized and trusted by students, schools, and employers alike.